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Our Strategy

Reaching further – improving end of life care for everyone

We've launched a new strategy which aims to double the number of people we support within the next five years. Driven by research and stakeholder feedback, our strategy aims to address some of the key challenges and barriers faced by the Hospice:

  • Currently, we're only reaching one in three people in the region who need end of life care. With an ageing population, the demand for support is only set to grow.
  • On average, people are referred to us just 44 days before death, but research shows earlier support improves outcomes for patients, carers, and loved ones.
  • Last year we carried out research which showed us that one in three people don’t know what we do, and 50% thought hospice care needed to be paid for. 
  • Research shows that some groups - such as people with non-cancer conditions and those from marginalised backgrounds - are less likely to receive hospice care.

The five-year strategy is also supported by a brand refresh, our first in over a decade. 

A local volunteer with a hospice patient

The strategy will focus on three main priorities:

Community at the heart

Being led by our diverse communities and working in partnership to increase our reach, to address inequities in access, experience and outcomes and to grow our income. 

Earlier conversations, timely support

Facilitating earlier conversations about death and dying, alongside more timely support, to improve the quality of life for patients and their loved ones.

Leading, learning and innovating

Shouting louder about our ideas and successes and creating a culture of curiosity where our workforce is supported to continuously learn and test new ideas. 

Our vision is to transform the experience of death through understanding, compassion and care.

A message from our CEO, Susan Hamilton

"Our vision is to transform the experience of death by bringing understanding, compassion, and care to those navigating this difficult journey.

"The UK is at a critical juncture, with a significant rise in the demand for end of life care expected in the years ahead.

"As the number of people needing end of life care grows, we are committed to providing them and their families with the compassionate care they need.

"While recent years have been challenging, we're now focused on an ambitious plan to expand our reach and support people earlier in their journey."

Susan Hamilton

Goals

There are two major milestones we want achieve by 2030:

  1. To increase our reach, doubling the number of people we support, in person and online, by the end of the 5-year strategy.

  2. To support people earlier and for longer, increasing the time people are supported from a few weeks to the last 12 months of life.

Download our strategic plan

Our values

Here at St Peter's Hospice, we have five values:

  • Excellence - we strive to be the best we can, listen, learn and innovate.
  • Compassion - we show understanding and care in everything that we do.
  • Respect - we value everyone as the individual they are and embrace our differences.
  • Passion - we're proud of our work and the impact we have.
  • Collaboration - we work as a team, united by shared goals and strong relationships.

Our values