Tour de Bristol: Virtual Ride

Meet Our Sponsor

Tour de Bristol has been kindly sponsored by Total Produce since 2016.

Ahead of the Virtual Ride, we spoke to Regional Director Nick Matthews to find out a bit more about Total Produce.


Total Produce

Total Produce


Q. Tell us more about Total Produce – how long have you been operating in Bristol?

Total Produce is Europe’s premier fresh produce provider. Growing, sourcing, importing, packaging, distributing and marketing over 200 lines of fresh fruits, vegetables and flowers, the Total Produce group distributes some 300 million cartons of fresh produce to the retail, wholesale, foodservice and processing sectors across Europe and North America annually.

We have been operating in Bristol since 1957 and now employ over 160 people in our Wholesale and Foodservice businesses based in the Wholesale Fruit Centre in St Phillips Marsh supplying fresh produce daily to customers across the South West. 

Q. Why did you want to sponsor the St Peter’s Hospice Tour de Bristol bike ride again in 2020?

This is our fifth consecutive year being involved with the Tour de Bristol. Our colleagues absolutely love being involved on the day, whether they are participating in the rides themselves or manning the feed stations. Not only do we get to meet the amazing participants but also some of the inspirational volunteers that support the hospice on a regular basis, and hear the stories behind their involvement with the hospice.

As an employer that has traded in the city since 1957 we feel that it’s always important to give something back to your local community and with St Peter's Hospice having cared for two of our colleagues previously and my wife’s uncle in late 2014, it’s a charity with which we have very strong links. Our own experiences of the charity make us fully aware of the great work the Hospice carries out and the fact that it’s a local charity supporting local people.

Q. What do you hope the bike ride will achieve?

We hope the bike ride will encourage people from across Bristol and the surrounding areas to get outside, have some fun and enjoy the great open spaces our great city has to offer - all while raising vital funds for the hospice.

Q. What fruit or vegetable do you think is currently overlooked by most customers?

In the days of food fashions and superfoods I think the humble apple is sometimes overlooked - there are some fantastic varieties available. They are a great source of fibre as well as Vitamins A and C and not too high in sugars - so pop one in your lunchbox now!

Q. What should our riders be eating prior to the race to give them the most energy?

Any fruit would be a good source of energy before the race but I am sure the favourite is going to be bananas. Not only do they come in their own handy packaging but bananas are packed with natural sugars and starches, providing a mixture of instant and slow release energy.

Q. And finally if you could be any fruit what fruit would you be?

I’d probably be a strawberry as they’re my wife’s favourite… just like me!

Event Sponsor

Tour de Bristol is kindly sponsored by

Total Produce